About Us


"Excellence Don't End Now LLC" is an Apparrel Brand based out of Mount Vernon, NY. Established in 2019 it was created by Tiesha (TK) Kirton, and is inspired by her daughter Eden. The artist behind the designs is Darrin Norman based out of Harlem, NY. Our brand believes that representation matters in our communities. The power of positive images of excellence are transcending and we want to be an example of creating change. Our image of the crown represents the greatness and royalty in all of us and the clock is a symbol of that never ending. Let's build together and share crowns, cultivate our youth, and be courageous in doing so.